Electronic trade

The overall objective of the program:

This course is approved by the General Organization for Technical and Vocational Training with accreditation number 156949860 and the trainee will receive a certified attendance certificate.

Introducing the importance of e-commerce as one of the various sales channels and e-commerce tools. In addition to explaining the most important e-commerce platforms in Saudi Arabia and government requirements. The workshop also aims to enable the trainee to prepare a simplified feasibility study for the online store for the purpose of pricing as well as preparing and analyzing digital marketing campaigns.

The program axes:

(e-commerce concept)

The difference between e-commerce and traditional

- Studying the market and identifying the target segment

Designing the marketing mix and product mix

Measuring customer service in e-commerce

(pricing)

The concept of pricing in e-commerce

- Pricing in e-commerce and traditional

Al-Sa'ir's goals

Pricing Strategies

Preparing the feasibility study for the online store

- Preparing the project plan

(marketing campaign counter)

- Analysis of the current situation

- Setting the marketing budget

- Formulating marketing objectives

- Designing marketing initiatives

Drawing performance indicators

Campaign performance analysis

The detailed objectives of the program:

Understand e-commerce terminology and its types

Learn about the most important e-commerce platforms in Saudi Arabia

- Acquiring the skill of studying the market and identifying the target segment

Designing the marketing mix and product mix

Preparing the feasibility study for the online store

- Formulating marketing objectives

Learn how to analyze campaign performance

Target Program Category :

Individuals wishing to start e-commerce and owners of small electronic stores

  For inquiries through WhatsApp: 00966539103433 -Press here

Registration fees : 0.00

Early registration fees : 0.00

All fees are inclusive of 15% value added tax.

The Tax number is: 310862967200003