Marketing and international e-commerce

The overall objective of the program:

Enable the trainee through this course to enter the field of entrepreneurship and achieve additional income through e-commerce marketing, where you will learn how to identify marketable products, the method of trading and exporting goods, and building a successful marketing strategy to increase the number of visits and sales

The program axes:

• Introduction to international marketing, its objectives and the marketing mix
• Ways and methods of entering international markets for the purpose of export
• Overview of international products, steps to introduce goods and life cycle of products in international markets
• An overview of distribution channels, their forms, and considerations for choosing the appropriate channel
• Types of distribution channels and international sales and the characteristics and advantages of each
• Methods of studying the target market to choose the appropriate channel for distribution

The detailed objectives of the program:

• Factors affecting the choice of distribution channel
• Internal and External Considerations When Choosing a Distribution Channel
• Ways to find agents or distributors
• Criteria for choosing an agent or distributor
• Distribution channel management
• Evaluation of distribution channel management
• Export motives and ways to link export to the firm's strategy
• The concept and importance of electronic commerce
• The concept of e-marketing
• Define target markets
• Marketing mix
• Pricing Strategies
• Ways and methods of entering international markets for the purpose of export
• Distribution channels
• Establishing an online store
• International e-commerce platforms and examples of some of them and how to subscribe to and sell through them
• Marketing and advertising through social media platforms
• Operations and logistics

Target Program Category :

Marketing and e-commerce professionals

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Registration fees : 0.00

Early registration fees : 0.00

All fees are inclusive of 15% value added tax.

The Tax number is: 310862967200003